How we check

Every number in your report says what it is out of. Every answer behind it is kept word for word, so you can check it yourself. This page shows how we get those numbers, from what we ask and how many times to what counts as being named.

What we ask

We ask the questions people really ask when they look for your kind of business in your town. A roofer’s list includes “Who’s the best roofer near me? I’m in Phoenix, AZ.” and “My roof is leaking. Who do I call near me? I’m in Phoenix, AZ.”

Every question carries the town, either in the question or in a line added to it. An added line reads like “I’m in Phoenix, AZ.” We send the town as the location setting too. The questions come from the phrasing people use in search suggestions and forums. We write the list down before we ask, and keep every question the same after we see the answers.

Each question goes as one message with no chat history, so no answer is shaped by an earlier one.

Your customers’ chats stay private. We send our own questions to each company and record what comes back.

Which assistants, and how many times

Every question goes to ChatGPT, Gemini and Claude, each with web search on, and each one gets the question three times. That makes 9 answers for every question.

We ask three times because the same question can get a different answer each time. Asking three times shows whether a result repeats.

We ask each company directly, through the connection it offers businesses, using the model its own app gives most people by default. Your report shows the date we asked.

Your report prints how many questions we asked and how many answers came back, and every count in it says what it is out of.

What counts as named

Named means the assistant suggested your business as one to contact. A caution about your business, a passing mention, and an answer that cites your website are each counted on their own lines, apart from named.

A count reads like “named in 6 of 24 completed answers”, as an example. A business counts once per answer, however often the answer repeats its name.

Answers that name no local business, or ask where you are, still count in the total. Answers that did not arrive are shown beside the total and kept out of the misses.

How we find your business and the others

We match your business to one Google business listing, and you confirm the match before we begin. We find the other businesses by reading each answer and recording the ones it recommends. We leave out directories and review sites, and we merge different spellings of one name. We then look up your business, and up to five of the top local ones, in Google’s business listings. A business whose listing is outside your area is left out of the table. If a name cannot be confirmed as a business, the report says so, and the answer still counts.

What we keep

We store every answer word for word, with the date, the assistant, the question and the websites the assistant read, so you can read what it said yourself.

What a report measures

A report covers ChatGPT, Gemini and Claude.
A report shows what the assistants said on the days we asked.
We count the answers that named your business.
Where a named business has something you lack, we show the two side by side and you decide what to do.
Each fix targets a question where you are missing from the answers.

Questions about the method

Use the contact page. We usually reply within one working day.

A report gives you these numbers for your own business. One report is $97, with a free re-check 30 days later.

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