Is ChatGPT recommending my business?

Maybe, and you can find out in a few minutes. Ask ChatGPT the question a customer would ask, such as who to call for your kind of business in your town, three times, and write down every business it names.

Check it yourself

This is the short version. The full steps are in How do I check if AI recommends my business?.

1. Open a private browser window, and sign out of ChatGPT if you can. That gets you close to what a new customer sees, because an app you are signed into uses your location and history.
2. Type a question the way a customer would. For a roofer in Phoenix: “Who’s the best roofer near me? I’m in Phoenix, AZ.” For a dentist in Houston: “My tooth is cracked and I need someone today. Who do I call near me? I’m in Houston, TX.”
3. Ask the same question two more times, each in a new chat. Each time you ask, you can get different businesses, so three answers give you the pattern.
4. For each of the three answers, write down every business named, in order, and mark whether yours is one of them.

What one round of asking tells you

It tells you what ChatGPT said, to that question, on the day you asked. If your business was named in two of the three answers, you know it can appear and that it did not appear every time. If it was named in none, you know it was left out of those answers.

For the wider picture, try the other ways customers ask, and ask Gemini and Claude the same question. Asking three times shows whether a result repeats.

If you are not named

Look at which businesses were named instead. Open their websites and listings next to yours and see what they say that yours does not, for example a page that answers the specific job a customer asked about.

In a small early study, we looked at businesses the assistants already named. Every one with a findable page answering an urgent question, such as storm damage for a roofer, was named for that question. Many were named without one. The study only looked at businesses already named, so it shows a pattern and says nothing about cause. A page like that is a sensible first thing to build where you are missing.

What a report adds

When someone asks an AI who to call, the call likely goes to the business it recommends. A report shows you whether that is you. It counts how many of 180 answers from ChatGPT, Gemini and Claude named you, and who was named instead. It also shows what to fix first to win more of the leads AI sends.

One report is $97, and it includes a free re-check 30 days later, so you see what changed.

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More questions owners ask

Read next

• How do I check if AI recommends my business?
• Do I need llms.txt for AI search?
• How we check